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Workshops

CONFERENCE SCHEDULE AT-A-GLANCE
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One Woman® offers four workshop tracks of development. Track I is for start-up/emerging business owners with annual revenues up to $2 million. Track II is designed to stretch experienced business owners, earning $2-100+ million annually, and prepares them for new opportunities and increased growth capacity. Track III is for the supplier diversity professional seeking new ways to enhance their program, and Track IV is the Youth Explosion!

Select one Track to populate your full registration.

General Session#1:: Small Business Resources to Build Your Business and Your Workforce

Learn how to qualify for Texas Workforce Commission MONEY RESOURCES to train your  staff and build your business! Explore TWCs’ recruiting and hiring services to search for qualified workers. Take advantage of job matching assistance, participate in incentive programs, find important information about the local labor market, and more

General Session#2:: Build your Business Through the Power of Exporting

Texas has been ranked the top exporting state in 2011 for the 10th year in a row, according to data released by the U.S. Department of Commerce, a sign of Texas’ continued role as a leader in the global marketplace. Texas’ exports in 2011 totaled more than $249.8 billion, up 20.7 percent from $206.9 billion in 2010, outperforming overall U.S. exports, which grew by 15.8 percent in 2011.

Do you have a product or service that you want to sell overseas? Hear from the Office of the Governor in how to just that!

Track I Start-up/Emerging Business Owners

(Up to $4 Million in Annual Revenue)

Workshop Session I :: “Plan Smart-Grow Your Business”

Hear from Entrepreneurs who have planned smart, grown and continue to do so!  Hear also from the ever important small business CPA and attorney as they weigh in to empower you and help you avoid the pitfalls.  Panelists cover how to get that plan that’s in your head on paper  and how to make the right connections to achieve that growth.   “Play Book” on Planning for Growth includes the numbers, leadership, your people, sales & marketing, operations, refining your pitch and articulating your vision!

Workshop Session II :: “Engagement Marketing: How Small Businesses Win in a Socially Connected World”

What’s next after you establish your business name? Let the world know you’re open for business!  But how? Learn the marketing fundamentals, and what traditional, new media and social media mix will work for you.

Inspired by the new book Engagement Marketing: How Small Business Wins in a Socially Connected World, written by small business advocate Gail Goodman (CEO of Constant Contact), this presentation will help you understand how the marketing landscape for small business has changed and how to make that change work for you. 

We will discuss:
• word of mouth in a social world;
• the engagement marketing cycle (which relates to the creation of great customer experiences that lead to on-going conversations and engagement); and
• how your audience can use that engagement to drive social visibility that will bring customers back through their door and introduce new prospects to their business.

Workshop Session III :: “Developing A Winning Strategy For Success”

The “soaring” element in every business is centered around sales! Your ability to generate revenue through solid sale leads is key to the sustainability of your business. Hear from sales experts in how to develop a winning strategy that will take your business to the next level!

Workshop Session IV :: ”What the heck is Cloud? (Social Media Solutions to Save Money and Grow Your Business)”

You mean I don’t have to load software on my computer anymore? Yes, that is correct. Learn how you can avoid the hassle of looking for those application CDs for a reinstall, and still access all of your business information ONLINE! Gain instant access to word processing, spreadsheets, presentations, databases, note-taking, wikis, project management, invoicing and other applications.Anywhere you can connect to the Internet with a web browser, you can connect to your business.

Track II Experienced Small Business Owners

($4 Million to $100+ Million in Annual Revenue)

Workshop Session I :: “Sell Like A Champion”

It is said that the early bird gets the worm. The early bird may get the worm but its the “sales champ” that gets the sell! Hear from thought leaders in how to grow and manage your sales pipeline utilizing sales techniques and strategies that work!

Workshop Session II :: ”Keep Your Business Relevant To Get New Contacts”

It is a new day and its time to soar! The growth of your business hinges on your ability to stay relevant in a ever-changing market.  Learn how to set your business apart in gaining new contracts.

Workshop Session III ::“Build Your Business Through Government Contracting”

Join this training initiative that provides business owners with tools and resources needed to earn more profits by selling goods and services to government agencies. Selling to government agencies allows small businesses to get better access to working capital to grow and expand. Find out how!

Workshop Session IV :: “Cross-Training Your Company: Using All Its Talents to be Successful”

Growing a successful enterprise can be challenging and continuous. Executive leaders need the training and development necessary to build a winning team. Learn how to be a better ”coach” and manage, motivate and mobilize your team for greater productivity; have your team make on-camera media remarks and respond appropriately to all media questions; and ensure you have the right financial team in place.


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